Most individuals have read about innovation, heard about innovation and maybe even tried to be innovative. But few understand what exactly innovation is. Organizations are beginning to recognize that Innovation is not the result of a lone genius; rather it is a collaborative process where people from many different parts of the organization contribute to the creation and implementation of new ideas.
The first trend for organizations is that they will define what Innovation means in their own environment. Is it about products or services or processes or customers or all of these things? Once they are clear on what is Innovation they will be ready to implement the second trend, building the strategy for innovation.
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http://www.bia.ca/articles/7KeyTrendsinInnovation.htm
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