Friday, August 15, 2008
I have spoken at many conferences this year across Canada, the United States, Europe and Asia. The one thing I have found in common in all of them is the “same as last year” formula. Every conference is structured the same. An opening reception, a morning keynote speaker (this is where I am usually positioned), concurrent sessions, lunch, banquet dinner, etc. It is boring. Not the content, the format. It is time for these organizations to think more innovatively about their conferences. I will explain how to do this in subsequent Blogs so stay tuned.