Tuesday, May 3, 2011

Innovation Trend 4 - Organizations will focus on longer-term strategies required to support a culture of innovation

Organizations often struggle with the on-going trade-off debate between growth and earnings, short and long-term goals, etc. They spend too much time discussing how to cut costs in order to meet monthly revenue targets and too little time talking about the longer-term opportunities and how the short-term decisions are likely to impact these.

Organizations that are focused on the strategy of innovation are starting to realize that their growth will be better met if they focus on the longer term objectives of innovation and customer focus.

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