I've been on the road for awhile but it's time for me to continue my story. As you may recall, the teams labelled each group of ideas, for example, “registration process”, “speakers”, “social”, “receptions”, etc. Then they went to each group and began exploring them in more depth. It is critically important they no process of elimination of any ideas is permitted. Only exact duplicates can be removed.
The teams began to identify and list out the benefits of moving forward with each group of ideas. "What will be the benefit of using the ideas in under the registration process group?" What will be the benefits of the ideas, if implemented, under the speaker group?" etc. If you think for a moment of the greatest inventions of all time you'll probably think of the light bulb, electricity, the phone, the car, etc. Before moving forward with all of the ideas which led to these "group of thoughts", the inventors spent time thinking about the benefits before moving into the next stages of their innovation process.
My next blog will give you the next steps in the innovation process.