Innovation doesn’t just happen. It must be everyone’s responsibility. There has to be no constraints. There are so many models of great organizations that reached this level and continue to evolve. Think of W.L. Gore, Google, Honda, and Apple to name a few.
Many of the world’s most successful innovators, from Thomas Edison to choreographer Twyla Tharp, concede that innovation cannot be forced, but it can be developed. That is, we can enhance our capacity to generate ideas, innovations, and adopt what Tharp calls the “creative habit.” Developing the understanding and practice of these creative habits is the foundation for a contemporary process that fosters innovation in the workplace.
Organizations are beginning to recognize the innovation is a collaborative process where people from various disciplines within the organizations come together to generate innovations and to take these from vision to reality. The innovation process will be taught and incorporated into everything that everyone does. Many organizations will begin to set aside time for their staff to innovation. Google and Microsoft do this. It is part of their culture. It is expected that everyone spends time not only on their job, but that they devote time to innovate.
The process that organizations will be implementing ensure that everyone knows how to work in a diverse team, accept conflicts as mere differences of opinion, understand how to capture innovations, generate alternatives, research possibilities and create the actions needed to bring them these to reality. It doesn’t just happen. It is a process.
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